Kim Kardashian has surprised fans yet again with a dramatic new look—this time showing off a curly blonde bob that’s a major departure from her usual long, dark hair. In a new campaign photo for her SKIMS collaboration with iconic fashion brand Roberto Cavalli, the 44-year-old business mogul posed in a scoop-neck one-piece swimsuit featuring a bold archival tiger print.
However, it wasn’t just the outfit turning heads. Kim Kardashian looked nearly unrecognizable thanks to a voluminous blonde wig styled in tight curls, topped off with a wide, stretchy red headband that gave the whole look a retro flair.
This is the second major hair transformation in the Kardashian-West household this month. Earlier in June, Kim’s daughter, 11-year-old North West, debuted a bright blue hair color in place of her natural dark locks.
Kim Kardashian herself last made a significant hair change back in February, when longtime friend and celebrity hairstylist Chris Appleton gave her a sharp new cut.
From throwback-inspired wigs to bold colors, the Kardashian-West clan continues to keep fans guessing with their ever-evolving style.
However, Kim Kardashian has been keen to experiment with a wig or two. Last August, she tried out a fiery red, which she shared in a photo to her Instagram Story. However, she was back to her usual look in the next picture, proving it wasn’t quite permanent.
Kim Kardashian has made it clear that her hair is a top priority—even beyond day-to-day styling. In a 2018 episode of Keeping Up With the Kardashians, as reported by People, she told her mom, Kris Jenner, “I put it in my will that I have to always have my hair done,” underscoring just how seriously she takes her signature look.
